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 Social Media and Marketing Coordinator Reports To Director, Business Operations Description The Social Media and Marketing Coordinator will implement the Company’s Marketing Plan and Social Media Strategy, develop brand awareness, generate inbound traffic and encourage product/service adoption. This role coordinates with the Sales team to support their respective missions, ensuring consistency in voice and cultivating a referral network. Responsibilities • Implement the marketing plan and social media strategy, coordinate with stakeholders across the Company to ensure its effectiveness and encourage adoption of relevant social media techniques into the corporate culture and into all of the company’s products and services. • Assist sales and marketing management with marketing materials and communications media to effectively symbolize the services and products of the company to customers. • Manage social media and marketing campaigns and day-to-day activities. Duties include online advocacy, writing editorial, community-outreach efforts, promotions, etc. • Develop marketing/advertising layouts and text as campaign materials and present to manager for approval and review. • Promote events and marketing/advertising campaigns. • Manage presence in social networking sites including LinkedIn, Facebook, Twitter, and other similar community sites, posting on relevant blogs, and seeding content into social applications as needed. • Become an advocate of the Company in social media spaces, engaging in dialogues and answering questions where appropriate. • Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results. • Regularly provide feedback on insights gained from social media monitoring to the Marketing and Sales teams to help them evolve their strategies in a timely fashion. • Monitor trends in social media tools and applications. Position Requirements Formal Education & Certification • University degree or equivalent experience. Knowledge & Experience • Marketing experience required. • In-depth knowledge and understanding of social media outlets (LinkedIn, Facebook and Twitter) and how they can be deployed in different scenarios. • Public Relations and Sales experience desired. • Ability to effectively communicate information and ideas in written and verbal format, and build and maintain relationships. • Team player, with the confidence to take the lead and guide other departments when necessary. • Good technical understanding and can pick up new tools quickly. • Have a good knowledge of principles of SEO. • Experience with graphics and graphics design. Personal Attributes • Strong leadership skills. • Excellent written, oral, and interpersonal communication skills. • Ability to present ideas in business-friendly and user-friendly language. • Highly self-motivated, self-directed, and attentive to detail. • Ability to effectively prioritize and execute tasks in a high-pressure environment. • Extensive experience working in a team-oriented, collaborative environment. How to Apply Email resume to Erika.Salvide@tech3.com
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